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The 5 Things Your Online Author Brand Needs

The 5 Things Your Online Author Brand Needs

šŸŽ A reminder on tonight's webinar for paid subscribers

Jun 24, 2025
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Writes4Women
Writes4Women
The 5 Things Your Online Author Brand Needs
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Hi W4W Family!

This evening, it’s time to learn about online branding for authors!

The biggest mistake I see authors making on their websites and social media is failing to create a brand that emotionally connects to their readers. And without that…it can be hard to sell books.

In one hour, I’m going to show you the 5 things you need to nail, give you examples of authors who are doing it well and get you to identify where you may need to make improvements in your own branding.

This is some of the work I’m most often asked to do and that’s because it can be really tricky.

But once you master the basics, you too can transform how memorable and engaging your brand is. It just takes moving beyond your personal tastes and thinking deeply about how your books feel.

I’ll cover:

  • Why "professional author" branding often falls flat

  • How to identify the emotional core of your work (and yourself as a writer)

  • Practical strategies for translating that emotion into your online space

  • Real examples of authors who've nailed emotional branding

  • Practical exercises and homework for you to try at home

When: Tuesday 24 June, 7:30pm AEST
Where: Live Zoom (located at the bottom of this email behind the paywall)
Who: Paid subscribers only
Replay: Available afterwards for anyone who can't make it live (both on here and Writes4Women).

This isn't about manipulating emotions or being fake—it's about authentic connection that helps new readers find you and loyal readers love you.

Got questions you'd like me to address? Drop them in the comments and I'll incorporate them into the workshop.

Annie x


Not a paid subscriber yet?

This workshop is just one of the monthly perks for paid subscribers. Join us for live sessions, exclusive content, and direct access to strategies that actually work.

Can't make it live? The replay will be available to all paid subscribers.

Ready to build an author brand that makes readers feel something? See you Tuesday night.

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